Digital Marketing Intro :

  • What is Digital Marketing ?
  • Difference Between Traditional and Digital Marketing ?
  • Benefits of Digital Marketing?
  • Digital Marketing Strategies for Websites
  • Digital Marketing / Online Marketing / Internet Marketing  —  Difference
  • Digital marketing —Types & Functions
  • How to build Online Marketing Plan
  • Digital Marketing Process
  • How to increase Visibility and People Engagement
  • Traffic Generation Techniques

SEO ( Search Engine Optimization )

  • Introduction to SEO
  • What are Search engines and How Search Engines Work
  • Search Engine Algorithms and Latest Updates
  • Keyword Research
  • Google Trends
  • Purpose of website analytics
  • How to choose Website Analysis Tools
  • Installing Google Analytics in website
  • Competitive Analysis
  • Domain Registration and Hosting Plans
  • Keyword Placement
  • SEO Content Writing and Rewriting
  • Google Webmaster Tools
  • Sitemap Creation
  • Robots.txt File Creation
  • Google Updates and their effects in website Rankings.
  • On page Optimization strategies
  • Anchor Text back link generation techniques
  • White hat and Black Hat SEO Techniques
  • SEO plans and Strategies for local and Global Customers

SEM ( Search Engine Marketing )

  • Introduction to Free and Paid Marketing
  • What is Search Engine Marketing?
  • What is Link Building
  • Advantages and Disadvantages of Link Building
  • Difference Between Search engines and Directories
  • Directory Submission Techniques
  • Classified Postings
  • Press Release Postings
  • Article Posting Techniques
  • Forum Postings
  • Advantages and Disadvantages of Forums
  • How and when to Participate in Groups
  • Trade Fairs and Trade lead Postings
  • Participating in Questions and Answers sites
  • What are Do Follow and No Follow Links
  • Link Wheel Techniques
  • Video Marketing
  • Image Marketing

SMO( Social Media Optimization )

  • Introduction to social media optimization and Social Media Marketing
  • How to Google Plus Accounts
  • Tips and Strategies in Promoting Your Website in Google Plus Accounts
  • Twitter Marketing
  • Facebook Marketing
  • Facebook for Business , Advantages and Disadvantages
  • Linkedin Account creation and Linkedin Marketing
  • Social Bookmarking Sites
  • Advantages and Disadvantages of Submitting your website to Social bookmarking Sites
  • Pinterest , Stumbleupon, Reddit, Delicious promotion and Marketing
  • Document Sharing Websites

PPC ( Pay Per Click ) — (SEM)

  • Introduction to Paid Marketing
  • Google Adwords Account Creation
  • Types of PPC Campaigns
  • Adgroup and Keyword Setup Plans
  • PPC Bidding Strategies & Techniques
  • Google Adwords Ad Formats
  • Quality Score Optimization
  • Search Ads and Display Ad Campaigns
  • Ad Conversion Techniques
  • Keyword Planner Tools
  • Display Planner Tools
  • Conversion Tracking
  • Guidelines to Adwords Certification
  • Pay Per Click, Pay Per Conversion, Pay Per Acquisition
  • Google Adsense
  • Online Advertising Networks

Social Media Marketing

  • Facebook Marketing
  • Facebook Campaigning
  • Linkedin
  • Linkedin Marketing & Campaign
  • Twitter
  • Other Social Media tools & Websites

Blog Marketing

  • Blog & Blogging
  • Blog and Website – differences
  • Choosing and designing Blogs
  • How to market services and products  through your Blogs
  • Blogs Advantages and Disadvantages
  • Blog Writing
  • Blogging and Micro blogging
  • How to promote your website through Blogs(Web 2.0)

Email Marketing

SMS Marketing

 

Affiliate Marketing

  • What is Affiliate Marketing
  • How to choose best Affiliate Websites
  • Advantages and Disadvantages in Affiliate Marketing

Online Reputation

  • What is Online reputation management
  • Why business needs online reputation
  • What is Google Bombing
  • How to define Your Target Area and Market Segmentation
  • How to choose a right Hosting Company
  • How to make your website Mobile Friendly
  • Article marketing
  • Social events creation techniques
  • Certificates Guidance On:

Google Adwords Certification

Bing Certification

Google Analytics Certification

Google Adsense

Adsense

Who can do Digital Marketing course


Students
Web designing and development Companies
Freelancers
Software Development Companies

 

Marketing Professionals
Online Marketing Companies
Mobile App Development Companies
House Wife
Retired Professionals